Organizations seeking to adopt social media
techniques need to invest in the tools and technologies to enable collaboration
and communication on their own network. In a high security IT environment,
tweeting on Twitter may not be an acceptable practice as communication across
the Internet is uncontrolled. However, installing a blog on the intranet or
hosting a podcast can be easily achieved using a variety of open-source or
commercial packages.
Before considering adding a social media campaign to
your enterprise project, the team should consider the resources required to
make it successful. In a traditional change management initiative, a project
team member is responsible for leading change management. On large-scale
programs, change management is a work stream tracked within the program and is
staffed accordingly. If project teams are investing in a team to create newsletters,
posters and facilitate change management lunch and learns, then they should
also consider adding social media to their tool kit. I look forward to hearing
how you've been able to tweet, blog and podcast your projects to future
success!
As social networks and their potential value to a business are becoming apparent, marketing professionals should have a solid knowledge of social media and more importantly social media marketing. Simply having a grasp on how to post on Facebook, Twitter, YouTube or another platform is not sufficient. Marketing professionals need to understand how to integrate social into marketing strategies.
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