Categories of Search Engine Optimization (SEO)

In order to be listed in search engine the important content of our site should be in HTML format. There are different rules and regulations given by search engines in doing SEO. Usually there are 2 types of SEO techniques: on page and off page optimization. To make the site SEO friendly we are doing on page optimization technique. In this we are editing the html content of the website. Key word research is most important in on page optimization. Google Ad words provide free facility for keyword research. Then we add the relevant title to the webpages. A meaningful description is added using the keywords in the title. Robots text, canonization anchor text, alt text all comes under on page optimization technique.

Off page optimization includes different ways of building back links to our site. These links are the fuel of SEO. Off page techniques are done to increase the traffic to the site. These all are the major off page optimization techniques.