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    Thursday, 2 May 2013

    Target Your Audience...

    If we compare social media marketing with any other marketing strategy than we can find that in social media we can more appropriately target our audiences. As a marketing term “Targeting” is very important for a business point of view also and a customer point of view also. If you have right information, appropriate knowledge about customer needs, and according to the customer need a perfect product or service. But if you don't have your particular target audience whom you have to sell than your “perfect product or service” have no sale in the market. So for every business targeting is very important. If we take social media marketing then it’s very much applicable that we can use our marketing in more specific way. I can suggest some areas where you can pay more attention with respect to targeting.

    1. Social network-
                  Every business should have the knowledge about the current scenario of social media marketing. You should know that which social network your target audience is using. According to the information or data you can choose that social network for the marketing.

    2. Understand the social media habits-
                 After understanding the social networks try to understand the habits of your targeted audience. For example in which target group, what are the needs.? What specific they like etc. then you will easily understand the habits of your targeted group.

    3. Target potential clients-
                 After understanding the social network and social media habits you have to ask from yourself that how will you target your potential clients in a specific reason or in any specific industry so that you can know your potential clients.

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