When
it comes to Search Engine Optimization (SEO), blog commenting is definitely the
best and safest way to rank your website. The thing to remember is the fact
that even before the introduction of Penguin, utilizing blog comments for link
building only offered value if the blog/website was credible (meaning
it contained unique and quality content) and if it offered true
"do-follow" links (versus "no follow" links), since these
are the only links that offer link juice that will get noticed by Google.
What Blog Comments Can Do For You
In
SEO, there is no specific formula to succeed. You need a variety, and most
importantly, you need to work with a legit and reliable method. One such method
is Blog Commenting.
The
secret to this is networking. With blog commenting, your website will appear to
have more connections and better networking. You will be gaining more exposure
and more link juices coming from various high authority blogs.
SEO and Blog Commenting
SEO
has truly evolved through the years. Gone are the days when spamming your site
with automated blog comments, and blasting thousands of backlinks to your site
was enough to rank. Search Engines have become smarter and stricter when it
comes to SEO.
These
rules still apply more than ever in order to obtain any SEO benefit, but
there's a handful of new best practices to abide by to avoid making these links
work against you.
Always Choose Relevant Sites
Forget
the days of hunting down any and every blog that accepts comments. To avoid
being seen as a link pirate, stick with blogs/websites that are relevant to
your business and industry, if your intention is to build a backlink. For
example, your manufacturing business shouldn't be posting comments on a home
cooking blog just because it gets a boatload of traffic. Besides, as I'll
explain further down below, your comment needs to relevant and helpful to other
readers.
Comments should be Thoughtful & Purposeful
As
a admin of two Blogs Market-You and Inner Power , I can't tell you how many
times per week we receive bogus, thoughtless and spammy comments from
individuals looking to nab a backlink from us. These comments don't result in
anything since we delete them before they ever appear on our blog page. If you
want to avoid being seen as a spammer and having your comment deleted, be
prepared to add to the conversation with a thoughtful and purposeful comment.
This not only ensures a better chance of having the blog manager post your
comment but you then look credible to others who read the blog, which can
sometimes lead to referral traffic to your own site.
Limit of Your Links
The
last but not least important blog commenting best practice is to limit the
number of links you place in your comment. In my opinion you should keep it to
one link, which on most blogs is satisfied when they ask for your URL as you
enter your name and comment. In some cases if you have another valuable
blog/article of your own that could add to the topic of discussion, this would
be acceptable to incorporate – but refrain from throwing in a blatant keyword
for your link text. Not only does this decrease your chances of having your
comment approved but could also be flagged by Google.
At last
Relying
on blog comments alone as a link building tactic won't work as well as it used
to pre-Penguin but there's still some value to this approach. Depending on the
blog's credibility and handout of "do-follow" links, you can pick-up
some added link juice that will in return improve your SEO. Follow these
guidelines outlined above and you'll make better use of your time and avoid
causing harm to your site's credibility.
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