Role of Mobile Marketing in Digital Marketing.

Recently, the biggest news appeared in social media world is, the Facebook purchased WhatsApp, a mobile messaging application in $19Billion. So what do you think the reason behind it?

Recently, Mark Zuckerberg addressed in Barcelona’s Mobile World Congress that the Facebook and WhatsApp will focus on adding more users, so that we can go on and connect a billion more people with us.  As per Mark Zuckerberg 950 million people are using Facebook through mobiles and the numbers are increasing day by day.  This shows the popularity in using mobile devices for social media and e-commerce. That’s why Facebook purchased WhatsApp, one of the biggest mobile messaging applications in the world. Facebook knows that the future is in the mobiles that will change the digital world.

Now the basic question comes that why Mobile Marketing is important, what is the role of mobiles in the digital market? We also have other devices which are also efficient with respect to marketing, but why mobile marketing?  So the answer is, increasing return from mobile marketing.

Mobile is the only device, which is 24*7 close to any person. People are using mobile phone almost in everything which they were using in PCs or laptop earlier. Almost every small, medium and large businesses are investing in mobile marketing. The main reason according to me is the improving numbers of mobile phone devices, especially in the smartphone segment. 
According to various studies, an average people use approximately 2 hour mobile phone every day for various purposes apart of calling and messaging. People are using mobile phones for transection, purchasing and networking with each other. This will help in the future to market product and services by using various mobile apps.  Right now, according to me, mobile marketing may be a good deal for marketers and companies to provide better services to users.

Categories of Search Engine Optimization (SEO)

In order to be listed in search engine the important content of our site should be in HTML format. There are different rules and regulations given by search engines in doing SEO. Usually there are 2 types of SEO techniques: on page and off page optimization. To make the site SEO friendly we are doing on page optimization technique. In this we are editing the html content of the website. Key word research is most important in on page optimization. Google Ad words provide free facility for keyword research. Then we add the relevant title to the webpages. A meaningful description is added using the keywords in the title. Robots text, canonization  anchor text, alt text all comes under on page optimization technique.

Off page optimization includes different ways of building back links to our site. These links are the fuel of SEO. Off page techniques are done to increase the traffic to the site. These all are the major off page optimization techniques.

1. Social Bookmarking
2. Directory Submission
3. Blog Commenting
4. Forum Posting
5. Classifieds
6. Article Submission
7. Blog Writing/commenting
8. Article writing
9. Press release etc

We will also learn all these techniques but in coming post, till now try to understand more about Search Engine Optimization.

Search Engine Optimization

We can define SEO simply as Search Engine Optimization. It is one of the internet marketing technologies. The search rate for the word SEO is tremendously increasing these days in every   search engines. We can define SEO simply as Search Engine Optimization. It is one of the internet marketing technologies. Today SEO is done to different websites by the SEO professionals. The main advantage of SEO is that it increases the visibility, scope acceptance of the site in the internet world.

The main advantage of SEO is that it increases the visibility, scope acceptance of the site in the internet world.

About SEO

As you all know there are different search engines lively today. Out of these more than 80% of the traffic is carried by Google, 9% by Yahoo, 2% by Bing and all other search engines carries remaining web traffic. A website earn its traffic mainly from search engines. Search engine is the best way to get traffic to our site for free. A website which is not SEO friendly has no chances to get placed in the first pages of search engine results. According to different algorithms search engine gives rankings to websites. First search engine crawls our website and see what is there in our website.  Crawling is done by a piece of software called spider or crawler. After crawling next step is indexing the contents. Our website should contain fresh content and it should be descriptive. When people search any keyword through these search engines, they list out most relevant websites one by one. Here is the important of SEO. Search Engine Optimization helps search engines find and rank your site higher than other similar sites.

Learn Article Submission Online...

In my last post we have understood about the Article Submission. In this post we will learn about how to post Article in article submission sites. We have some easy steps for doing submission.

Step 1: Search for Top Article directories with high Page Rank

1. articlesalley.com (PR7) 
2. suite101.com (PR7)
3. ezinearticles.com (PR 6)

Step 2: Register with the following details

• Name: Your name
• Pen Name: Choose a pen name(the name that appears ) ex: Ram/Lax/Sita
• Designation: Business Analyst
• Website: The website working upon ex: http://www.abc.in\

Step 3: Use the following details

Name/ Pen name: respective names


Title: Give a unique title to your article with main keyword into it so as to make it easy for web crawlers to identify and classify the topic of your article
ex: The best bridal wear in town.

Resource box:

Put some author description like:
An actor and writer by profession, who likes to wear branded watches, discuss how important it has become to check out the details about watches. He personally likes to wear Giordano watches.


Read more: http://www.articlesnatch.com/Article/Accessories-To-Flaunt/4172672#ixzz2RYFND4PQ
ex: http://www.abc.in

Keywords: enter maximum 3 keywords1 primary keyword and 2 secondary one , but segregate with a coma(,)

Step 4: Submit the article and copy paste the URL in the address bar.

DO NOTs!

1. Submit the Article content less than 600 words
2. Make the keywords density in article excessive
3. Have too many keywords insertion in same article
4. Use a title that doesn’t have keywords inserted

Article Submission: To Increase backlinks & Targeted Traffice

Among all the SEO techniques, article submission is often one in every of the foremost productive. Article submission typically refers to the writing of articles that area unit relevant to your on-line business so obtaining them supplemental to the popular article submission directories.

The main purpose behind article submission is to draw in an outsized variety of holiday makers (and links) to your web site while not acquisition a good value. Obviously, it's necessary to form positive that the articles you propose to submit area unit directly connected or relevant to your business.

There area unit numerous advantages of article submission as well as advertising, promoting and promotion of your business on the planet Wide net. 2 of the most advantages are:

1. Article submissions will must enhance and improve the ranking of your on-line business in search engines by increasing the amount of backlinks and PR.
2. Another profit that article submission offers are that of creating the actual web site owner as associate degree skilled in their business. 

By providing valuable detail and knowledge among articles, it builds the trust of potential customers thereby giving them a reason to go to your web site.

How article body should be?

1. The article body is the area which should be made search engine friendly. Appropriate keywords should be used in the body of the article.
2. Include more keywords in your article body but do it overwrite: In the most important thing is while writing article which has to submitted make sure that there are enough.
3. Keywords and phrases to link the article to your website and to show up in the search results

Keyword Stuffing is the negative reader experience: An article, overloaded with excess keywords is called a keyword stuffed article. This method is completely outdated and adds no value to rankings today. In particular, Google no longer gives good rankings to pages employing this technique.

Explain complicated terms in detail: Explanation of technical terms used in the article is very much important.

Provide new and unique information: People will be definitely looking for new and unique information. Outdated information will make people ignore your article. Make sure that you provide the latest and unique information in the article.

Explanation of technical terms used in the article is very much important.

Provide new and unique information: People will be definitely looking for new and unique information. Outdated information will make people ignore your article. Make sure that you provide the latest and unique information in the article.

Social media considerations...

Organizations seeking to adopt social media techniques need to invest in the tools and technologies to enable collaboration and communication on their own network. In a high security IT environment, tweeting on Twitter may not be an acceptable practice as communication across the Internet is uncontrolled. However, installing a blog on the intranet or hosting a podcast can be easily achieved using a variety of open-source or commercial packages.

Before considering adding a social media campaign to your enterprise project, the team should consider the resources required to make it successful. In a traditional change management initiative, a project team member is responsible for leading change management. On large-scale programs, change management is a work stream tracked within the program and is staffed accordingly. If project teams are investing in a team to create newsletters, posters and facilitate change management lunch and learns, then they should also consider adding social media to their tool kit. I look forward to hearing how you've been able to tweet, blog and podcast your projects to future success!

As social networks and their potential value to a business are becoming apparent, marketing professionals should have a solid knowledge of social media and more importantly social media marketing. Simply having a grasp on how to post on Facebook, Twitter, YouTube or another platform is not sufficient. Marketing professionals need to understand how to integrate social into marketing strategies.