Effectiveness of Social Media..

I saw a report published by Harvard Business review regarding effectiveness of Social Media. The result I saw was there is not very much support with respect to Social Media. But one thing we can see is that the report is published before two year so the statics may be changed now.

Whatever we do to improve our business or market we always think about what is the ROI?? In case of our ROI is very good then it’s very much appreciated but if it’s not very effective than we are wasting our money!! Wherever you see you can find that all will say Social Media Marketing is very effective and its todays need, but they will not tell how much effective it is.?? A country like India where more than half of the population don't know what Internet is, than how we can say its “very effective”?? I am not opposing the Social Media Marketing and I am fan of social media but at the end of the day it’s all about our investment. How much we are investing in Social Media Marketing and how much we are getting from it.  If our ROI is good then it’s very good for the business but if it’s not helping then you are wasting your money. So for every business which is running behind the Social Media it’s very important to analyze that how much our Social Media Marketing is effective to the market.??

Facebook & how much it’s effective??

Yesterday I was reading one blog related to social media, that how much it’s effective?? You don't believe that who is talking about the Social media blog or article is himself not is in Facebook. He is talking about Facebook strategy but he is not using Facebook. In this way if we think then it’s very foolish!! But if we think in deep manner than some of the other way it’s fine. The reason is not very much true but in my point of view now a day’s the Facebook is just a fun. We can't use it as a professional way. If you are thinking to be a professional in Facebook than you are in wrong place because it’s not for the professionals but it’s just for the fun.

Now coming to the effectiveness than we can say everybody can get so many likes in Facebook but did they convert those like into sales??? Whatever strategy we will apply our last aim is to get sales. We may say that Facebook can educate people but that’s also not very effectively. You can take your example only, think last time when in Facebook you have clicked on any add.??? The answer I can guess more probably that you don’t remember and this is the reality of all of us. So how many you can think that Facebook is very effective as a marketing point of view.???

Our Country & Social Media…

We all know that the social media marketing is one of the biggest emerging markets in the world. It’s a new way to market yourself and also your business. A country like India where it is still not a very famous way of marketing according to some foreign analysis, but if we talk about India we are very familiar with social marketing. I am not telling this because I am from India but because from so many years we are using this way of marketing. If you see the Indian economy its 60% population living in villages and it’s a very large market to do business but the problem is how to educate people about your product or business. Indians are using a very perfect way to educate, to market, and that is we all called as “Word of Mouth”. India is country where people are well familiar with their neighbor’s and share everything with them. In every evening they all come together in some particular decided place and talk & share about their activities, feelings, suggestion’s and many more things. This is the main root of social marketing in India. Now we can see that we all are using this as a social media to interact with each other again and it’s emerging like anything. The only change is before we are more social people but now we are social media people…